Billboards are a popular medium for advertising and can be found on highways, in urban areas, and at major events. They come in different sizes and shapes, with the most commonly used size being 14 feet high and 48 feet wide. The dimensions of a billboard may vary depending on its location and purpose.
Here are some popular billboard dimensions:
- Small: 10 feet high by 20 feet wide
- Medium: 12 feet high by 24 feet wide
- Large: 14 feet high by 48 feet wide
- Extra-Large: 20 feet high by 60 feet wide
Billboards can also be vertical, horizontal, or angled, and may have unique shapes depending on the advertiser’s preferences. In addition to the size and shape, the design and messaging of a billboard are critical factors to consider for a successful advertising campaign.
Overall, billboards offer a highly visible and impactful way to reach a large audience. With the right design and messaging, they can effectively promote a brand, product, or message to potential customers and generate significant brand awareness and sales.
Billboard Dimensions & Sizes
| Type | Common Sizes | Dimensions |
| Static Billboard | 14′ x 48′ | 840 sq. ft. |
| Rotary Billboard | 10’6″ x 36′ | 378 sq. ft. |
| Mobile Billboard | 8′ x 16′ | 128 sq. ft. |
| Tri-Vision Billboard | 10’6″ x 36′ | 378 sq. ft. |
Guide to Billboard: References and Resources
Here are some references to dig deeper about Billboard dimensions:
- Outdoor Advertising Association of America (OAAA) – The OAAA is the trade association that represents the outdoor advertising industry in the United States. Their website offers detailed information on billboard dimensions and standards, as well as industry research and trends.
- The Traffic Audit Bureau (TAB) – The TAB provides audience measurement and verification services for the out-of-home advertising industry. They also offer data and resources on billboard dimensions and specifications.
- The International Sign Association (ISA) – The ISA is a trade association for the sign, graphics, and visual communications industry. Their website offers information on billboard design and fabrication, as well as industry news and resources.
- The American Billboard Museum – The American Billboard Museum is dedicated to preserving the history of the billboard industry in the United States. Their website offers a wealth of information on the evolution of billboard design and dimensions over the years.
If you’d like to delve deeper into the topic of Dimensions, we encourage you to utilize our search feature in KOBI International or visit the official websites and references for accessing relevant materials.
